Marketers take advantage of the summer to launch engaging NFC campaigns.
1. Malibu – take 2
2. Telstar 18 – a connected football for the World Cup
The summer started this year with one of the most popular sporting events, the 2018 FIFA World Cup. Tickets for the event contained RFID to prevent fraud and counterfeiting, and the official match ball also carried the technology.
Made by Adidas, the Telstar 18 contained NFC tags allowing consumers to interact with the ball by using their smartphone. Each ball sold contained a unique identifier giving access to exclusive and personalised content.. (photo: Adidas)
3. Havana club – NFC connected glass for quick order
Pernod Ricard have partnered with start-up BlackSheep to launch a glass containing a NFC tag allowing consumers to re-order drinks quickly via their smartphone as well as access content such as cocktail recipes.
The concept was created after studies showed that one in three customers will not order if they have to wait more than 10 minutes at the bar.
A real innovation in terms of customer experience! (photo: Pernod Ricard)
4. El Jimador tequila – building customer relationships with NFC
El Jimador tequila from Brown-Forman this summer launched their Soccer Moments campaign using smart bottles as well as connected mats and coasters.
By giving consumers the chance to win prizes when tapping the tags with their smartphone, El Jimador tequila’s objective is to create connections and lasting relationships with their customers whilst building brand awareness. (photo: El Jamidor)
5. Adidas limited edition NFC trainers – mixing music with sportswear