The overall objective of smart packaging is to add value for both the Brand and the consumer. Packaging’s primary aim has always been to protect, preserve and promote the product inside.
The ways this can be achieved are greatly enhanced by Smart Packaging. Packaging trends include Track & Trace, anti counterfeit and anti tamper features, product authentication and provenance, extending shelf life, reducing food waste and consumer engagement.
With smart packaging, your marketing efforts are not limited to the size of your packaging.
Adding a NFC tag to your packaging allows you to offer your consumers a long-lasting and engaging experience. Activated with a smartphone and a web connection, your printed packaging becomes connected and interactive. It is also known as phygital which is a combination of physical and digital marketing, creating a new way for companies to engage with customers
Your consumers only have to the tap on the packaging with their smartphone to access unlimited content such as product information, special offers, VIP events, videos and competitions. They can be redirected to your website, social networks accounts and specific landing pages. The possibilities are endless.
At any point in time you can amend this content without having to reprint your packaging or labels, saving on reprint and associated costs. For certain products such as luxury products, smart packaging also supports your sustainable initiatives. By providing refills, consumers can keep the original connected packaging longer while benefitting from regular updated content.