Chiltern Railways choose Paragon ID for marketing and operational print fulfilment
Chiltern Railways, part of the Arriva Group, one of the leading providers of passenger transport in Europe, has appointed Paragon ID, a trading name of BemroseBooth Paragon, as preferred supplier to deliver all marketing and operational print, along with timetable print, storage and timed distribution.
Paragon ID will provide Chiltern with access to its PEP online procurement platform TocStock, which was specially developed for the UK rail industry. This will allow Chiltern Railways to manage all print fulfilment at the touch of a button. In addition, the organisation will benefit from bespoke management reports that will ensure the efficient print and storage of all documents.
Richard Farmer, Sales and Marketing Director for Paragon ID, comments: “As part of Paragon ID we can draw on considerable IT development resource to design bespoke procurement and marketing management solutions for clients who want to use technology to drive customer engagement.“We work with a number of train and bus operators, both in the UK and across the globe. We are delighted to add Chiltern Railways to our growing list of clients as we become increasingly recognised for our experience and expertise in this exciting technology-driven area.”
Eleni Jordan, Commercial Director at Chiltern Railways said: “Customer information is essential for our business and we are pleased to be working with Paragon ID to help us manage our print and distribution. We look forward to working together to efficiently manage the supply of our printed materials and help to reduce wastage.”
Paragon ID acquired Buralls InfoSmart in June 2017, one of the few companies certified to produce ITSO smart cards in the UK. Responsible for the supply of almost one billion magnetic stripe tickets for UK train operating companies, this strategic acquisition has allowed the business to launch ITSO approved smart products and services into the sector, further assisting UK train and bus operators to make a smooth transition from traditional to smart ticketing.
The company has also used this opportunity to extend the RFID and smart technology offering into the broader transportation sector as well as retail, education, industrial and financial sectors.